Date: May 20–22, 2025
Location: Riyadh Front Exhibition & Conference Center
The Saudi Entertainment and Amusement (SEA) Expo 2025 has officially concluded, marking another significant milestone in Saudi Arabia’s fast-evolving entertainment landscape. This year’s expo welcomed over 300 exhibitors and 15,000+ industry professionals from around the world, reinforcing Riyadh’s position as a global hub for the amusement industry.
1. Vision 2030: A Catalyst for Entertainment Expansion
At the heart of Saudi Arabia’s amusement boom lies Vision 2030—the nation’s bold strategy to diversify its economy and enhance quality of life. The establishment of the General Entertainment Authority (GEA) has paved the way for large-scale investment in cultural and recreational infrastructure.
- Over $34.6 billion invested in leisure projects under the Quality of Life Program
- Tourism liberalization with 400,000+ tourist visas issued
- Launch of 67+ entertainment projects across the country
This commitment has fueled the demand for innovative and safe amusement equipment, from indoor playgrounds to immersive digital experiences.
2. Booming Market Demand and Business Potential
The Saudi entertainment market is projected to grow from $2.46 billion in 2024 to over $6.1 billion by 2033, with a CAGR of over 10%.
Key Growth Drivers:
- 60% of the population under age 34
- Surge in domestic and international tourism
- Construction of mega entertainment cities
As a result, the region is seeing unprecedented demand for:
- Indoor playgrounds and trampoline parks
- Soft play equipment and sensory play areas
- Edutainment centers and VR/AR gaming zones
- Water play and modular amusement structures
3. Highlights from SEA Expo 2025
3.1 Indoor & Outdoor Amusement Equipment
Leading global and local manufacturers showcased fully customizable soft play areas, multi-level climbing structures, interactive trampolines, and inflatable parks. Safety certifications and compliance were top priorities.
3.2 Immersive Tech: VR, AR & Mixed Reality
Exhibitors unveiled a range of VR/AR experiences, including multi-user games, learning modules for children, and simulation rides integrated with projection mapping.
3.3 Smart & Contactless Operations
Cashless ticketing, RFID wristbands, automated access control, and real-time analytics platforms were prominently featured, signaling a shift toward fully digital guest experiences.
3.4 Sustainable Design
Amusement solutions are increasingly designed with sustainability in mind, using eco-friendly materials, low-energy systems, and modular components that support long-term maintenance.
4. Mega Projects Shaping Saudi Leisure
Qiddiya
Saudi Arabia’s flagship entertainment city includes Six Flags Qiddiya, Aquarabia water park, and the first-ever Dragon Ball Theme Park. It represents the country’s ambition to attract millions of regional and international visitors annually.
The Rig
A former offshore oil rig turned into an adventure tourism hub with thrill rides, water sports, and hotels—The Rig is a symbol of Saudi Arabia’s creativity and reinvention in the entertainment sector.
Boulevard World
Featuring global cultural zones, immersive dining, and high-tech family attractions, Boulevard World demonstrates the demand for diverse, family-friendly leisure spaces.
5. What Buyers Want in 2025
- Turnkey installation of soft play & trampoline systems
- Custom-designed themed attractions
- Durable, heat-resistant materials for indoor/outdoor use
- Flexible configurations with quick installation
- On-site training, support, and maintenance packages
Suppliers must offer more than equipment—they must be solution providers with strong after-sales service, engineering capabilities, and market sensitivity.
6. Summary: The Time to Enter is Now
SEA Expo 2025 made one thing clear: Saudi Arabia and the Gulf are the new frontiers for the amusement industry. With supportive policy, ambitious infrastructure, and rising demand for family-friendly experiences, this region offers a golden opportunity for forward-thinking suppliers and investors.
Now is the time to invest, connect with local partners, and deliver innovation that fits the Middle Eastern context.
